Feel-good brand, Scamp & Dude bring a flash of colour to St James Quarter

Scamp & Dude have opened a 2,939 sq ft store in Edinburgh’s St James Quarter. The store will showcase the brand's womenswear, kids wear and their Super Scarves, which for every scarf sold another is donated to a woman starting chemotherapy. The store will also play host to events for their ongoing charity campaigns.

After being separated from her children during a lengthy stay in hospital undergoing life changing brain surgery, Jo Tutchener-Sharp founded Scamp & Dude with the mission to create a brand that gives back to those in need. To date Scamp & Dude have donated over £1.3m worth of products, including 23,500 Super Scarves and 6000 Superhero Sleep Buddies.  

Jo Tutchener-Sharp, founder and CEO said: “We are thrilled to be bringing Scamp & Dude to Edinburgh as our first Scottish location as we feel there is already a real flavour for the brand here in Scotland. Being located in St James Quarter alongside so many other great brands is an honour. Our loyal community of ‘Duders’ has grown rapidly, with many located here in Scotland.”